The website currently suffers in usability because of its unorganized content, difficult navigation and old fashioned aesthetic. Hard Wax has the potential for modernization and could benefit from an enhanced focus on the presentation of its vast music selection.

To intensify the user experience, a complete redesign of the website was necessary. Overall, the goal was to modernize and increase immersion, while staying faithful to the already established design language of Hard Wax. Furthermore, an introduction of a new set of features would enhance the websites "Joy Of Use”.

Much like the presentation of vinyl in store, a page dedicated to celebrating hand picked music enables Hard Wax employees to choose and vendor their favorite artists and albums on a weekly basis. On this page, the individual tracks and the album cover are prominently highlighted.

This page gives the user an overview of an artists discography, aiming to bring the buyer closer to the product they are buying. This feature utilizes micro interactions to simulate how one might browse for music in real life.

The new search page allows for precise searching of tracks, albums, artists, as well as labels. In addition to an enhanced list view, there is now a tile view that  displays tracks in an album through a hover state. With the help of the Extended Player, users can manipulate tracks they are previewing by using the filter and BPM sliders or adjusting the volume even more precisely.

Hard Wax’s distinct minimalistic aesthetic, drove our team to develop a digital identity that remains simplistic, using elements like typography, unique icons and the content itself to elevate visual fidelity.