Our brief focused on evaluating the current registration flows, which TIM hypothesized were contributing to their low number of active users. Additionally, we were tasked with reimagining the booking process, emphasizing both exploration of mobility options and enabling users to quickly locate and access the desired service or vehicle.

Based on our task, the next step was to identify underlying issues within both processes and evaluate potential improvements. At the core of our research was an in-depth usability testing process conducted with a diverse user group. This was complemented by user interviews and a landscape study to further pinpoint areas for improvement. Finally, we drafted a comprehensive usability report outlining the app’s most significant challenges, serving as the foundation for our design phase.

The redesign includes two comprehensive user flows based on our project scope. The first guides potential users through the steps of creating an account or logging in. The second provides both an exploratory or direct approach to finding and booking a vehicle, catering to different user preferences and needs.

The final design integrates TIM's visual language while introducing a modern touch with rounded corners, a revamped layout featuring bottom navigation, and fully WCAG 2.2-compliant text colors and font sizes. Micro animations enhance usability by highlighting key information and bringing the app to life.